Isn’t it time we acknowledged, celebrated and rewarded the little people who’ve been showing the corporate giants how things can and must be done in an automotive industry that’s changing by the day?
Big firms and their sharp-suited CEOs trying (and normally failing) to stage lavish, over-rehearsed productions by means of the Internet too often fall flat. But, Gordon Murray essentially and casually unveiling his new car was a masterclass of understated cool, insight, emotion and enjoyment from the bloke who is to the car world what David Attenborough is to planet Earth.
New track-only Gordon Murray T.50s Niki Lauda arrives with 725bhp
I urge you to enjoy professor Murray’s mini-documentary-like broadcast by means of gordonmurrayautomotive.com. large firms with less charismatic bosses, look, listen and learn. BBC 2, give the Prof his own series. UK Government, sign him up as a special adviser on matters automotive.
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Also excellent was the basic yet creative announcement from another small player, Dacia, which is selling a bi-fuel version of its Sandero Stepway at a price real-world buyers can relate to. This is one of the finest examples of a little company thinking outside the box and doing something credible, green(ish), special and easily accessible – at a time when LPG pumps are a lot more widely available than public charging points in lots of or a lot of towns.