heard the one about the Englishman, German, Indian as well as Scotsman who all liked the business so much they, er, took it over? The four in concern are cars and truck addicts. They didn’t precisely satisfy at a session of Autoholics anonymous but, thankfully, they did somehow team up under extraordinary circumstances to rescue Jaguar.
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And not material with saving the company, they accomplished for Jaguar what its previous owner, Ford, couldn’t. In short, these guys have transformed the firm from struggling, quintessentially English bit-player to authentic world champion.
Jeremy Hicks (Englishman) is Jaguar UK’s brilliant MD-cum-salesman who assured me that if the F-Pace very first won the auto reveal cars and truck of the Year title, then world cars and truck of the Year months later, he’d halt Jag’s production line so his crucially important factory workers might see, touch as well as enjoy the awards they played such a significant part in winning for their grateful employer.
• style award 2017 – Jaguar I-Pace
Sure enough, Hicks effectively staged a joyous as well as unmatched celebration on the line last Tuesday. Jag’s brilliant CEO, Ralph Speth (Germany), was there, as well as although Ratan Tata (India), the company’s owner/guru/financial saviour, couldn’t make it, Ian Callum (Scotland) did go to to gather his world cars and truck style of the Year trophy, which he showed colleagues of all ranks.