Fiat has verified that the existing 500 design will be rebranded traditional as the all-new, all-electric 500 goes on sale in the UK later this year.
Speaking to auto Express, president of Fiat Olivier Francois has stated that 500s with interior combustion engines will wear the traditional tag. “Yes, it will be understood as the Classic,” stated Francois. “It will be extremely fascinating to see the shift.
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“Our hope is to persuade as many clients of the combustion engine to go electric, so we will carefully look at who the clients are as well as our capability to shift traditional 500 enthusiasts to electric.
“We understand these are metropolitan clients as well as that sooner or later they will go electric. We believe they are so in like with the brand within a brand that they will have the temptation to go as well as inspect out the new electric 500.”
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Francois as well as his team have worked difficult to provide the new 500 a more traditional feel than a few of its electric rivals, so not to frighten off prospective purchasers the very first time they experience the car.
“We invested a long time as well as energy in the five very first minutes,” he said. “Thinking about the traditional combustion client as well as the method they’re going to feel when they get in the new car.