January in Detroit means the usual battle of the huge three us vehicle makers to dominate their house show. This year, Ford was the remove winner.
It may not have had the biggest new design introduce (although a revised version of America’s top-selling pick-up truck, the F-150, was a relatively major deal), however by running a City of Tomorrow symposium while everybody else was whipping covers off their new models, Ford laid down a quite huge marker as to where its future lies.
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CEO mark fields reiterated that Ford is now an “auto as well as mobility company” creating “vehicles, mobility services as well as transfer solutions”.
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But it was chatting with former auto reveal Brit listing champion as well as now Ford’s worldwide marketing, sales as well as service boss, Stephen Odell, that the value of these new mobility businesses becomes clear. “The margins in a few of our emerging businesses are much bigger,” he said. “Sometimes as much as 20 per cent.”
Odell was quick to point out that vehicles would always be Ford’s core businesses, however by branching out into dynamic shuttles like the Chariot business it bought last year as well as Ford Go bikes, the business is playing a huge part in what mark fields referred to as “helping make people’s lives betterby altering the method the world moves’’.
Fields likewise exposed exactly how Ford is dedicated to partnering with cities to provide mobility solutions, working with organisations like Bloomberg Philanthropies, including former new York City mayor Mike Bloomberg.
Bloomberg appeared via satellite link during Ford’s press conference, proudly announcing that he’d driven to work that morning in his (Ford made) Lincoln SUV. perhaps a starting point for these new mobility solutions is for past as well as present politicians to utilize them.
What do you believe of Ford’s future setting in the industry? let us understand below…